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Your Build - Spring 2018

Phase 4 Groundwork & Landscaping Phase 1 Phase 4 The design Latest trends for the outdoors With consumer demand for contemporary design stronger than ever, Bradstone is ensuring its place at the cutting edge of the market with the extension of its suite of premium porcelain paving products. Paul Wagstaff, head of product management at the landscaping manufacturer, discusses why porcelain is increasing in popularity, and which products can be used to bring high-end design to the outdoor space within your self-build project Phase 2 Phase 3 Consumer appetite for contemporary design continues to drive the biggest area of growth in landscaping. The philosophy of investing in outdoor spaces, carefully considering the design elements, and creating an extension to a property’s interior, has continued to grow in popularity and shows no signs of slowing down. While the cost of paving is relatively low, in comparison to the overall cost of a garden landscaping job, more and more consumers are investing in premium paving that will continue to look good and stand the test of time. This means qualities like colour longevity, stain resistance and finish are becoming increasingly important for the homeowner, and it’s these value-added elements that are driving the growth of sales in contemporary paving. Garden material of the moment Whilst still a small segment of the overall market, porcelain is where we’ve seen the major growth in the last 18 months alone. Indeed, porcelain paving is being described as the ‘garden material of the moment’, and we’re expecting to see continued growth in this area. We entered the porcelain market back in 2015 when we launched our Mode porcelain paving range. Taking design cues from inside the home, we launched 600mm x 600mm pavers in two finishes and four shades. Quickly, demand exceeded our expectations. As a result, we added a 600mm x 300mm oblong paver to the collection last year, to offer greater design possibilities and laying patterns, and introduced a new wood-effect porcelain paver, Madera, as an alternative to decking. In response to the exponential market growth, 2017 saw us quadruple our porcelain range, and we’ve made more additions to our 2018 collection. 64 Spring 2018


Your Build - Spring 2018
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